Define the audience, one message, the placement, and the action you want next. Approve the visual direction and keyframes before generating motion. Use real footage when product accuracy matters more than visual invention.
Give the film one clear job
A website loop can establish a mood. A product explainer needs to show a task and its outcome. A social ad needs a clear opening and an understandable offer. These are different briefs.
Write a one-sentence message and choose the final placement before deciding shot length, crop, captions, or audio.
Use references that belong to the product
Gather approved logos, colors, packaging, screens, photography, and usage rights. Mark any detail that must stay exact, such as a product shape, interface step, or required disclosure.
Generated footage is useful for concepts and visual storytelling, but it can alter details. Real screen recordings or composited product assets can make a demonstration more reliable.
Request a callApprove first and last frames
A pair of coherent frames makes the intended action concrete: a user taps a control, a document becomes a reviewed record, or a product settles into its final lighting.
Describe camera movement, subject movement, timing, and what must remain still. Avoid asking one short shot to tell several unrelated stories.
Review the film in its final context
Watch the full clip at normal speed. Check hands, faces, product continuity, pacing, transitions, sound, and the loop boundary. Then review it inside the actual page or campaign crop.
Website motion should leave room for readable copy, offer a pause control, and respect reduced-motion preferences. A compelling visual still needs a clear action beside it.
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